Creating a website is the perfect opportunity for you to market your product, demonstrate your company’s expertise, or expand on your brand’s identity; with that in mind, choosing a WordPress theme is important because how your present your brand should be in line with the type of site you want to build. As with everything, when it comes to WordPress, there are several options available but don’t make the mistake of blindly picking a theme. Because every site is unique, you need to take some time to think about what you want your site to accomplish and then search for themes that fit your needs rather than settling on the first theme that catches your eye.
To help you narrow down your search for the perfect WordPress theme, we’ve put together a list of what we feel are some of the key tips to finding the ideal WordPress theme. Additionally, you should know that we keep your theme up to date with our WordPress Maintenance Services.
How to Choose WordPress Themes
1. Consider Your Site’s Purpose
Every website needs a purpose. Before you go looking for the right theme, you need to carefully consider why you want to build a new site and what it is you want it to accomplish. Are you launching a new product and need a site to educate potential customers? Are you establishing a blog that will speak to your industry’s most sought-after experts? Are you a business launching a new e-commerce storefront? Whatever the reason behind your WordPress site’s creation is, you will need to determine what your theme needs to include in order to achieve your objectives.
Once you’ve outlined the primary functions your WordPress site needs to accomplish, you can start thinking about the design choices that are most vital to accomplishing your goals. This will make choosing a theme easier because you’ll be able to narrow down the search.
2. Browse Around
Perhaps the most enjoyable part of choosing a perfect WordPress theme for any business site is that there are innumerable options to choose from, including professional designs and freelancer-built custom designs that support any budget. The best place to start your search for the perfect WordPress theme is on your actual site. Does your current site have a theme you like? Are there any elements you’d like to use in the new theme that you like from your old one? No matter what you answer to these questions, you should never settle on a WordPress theme without spending some time looking at a few examples.
One of the easiest ways to gather inspiration from the examples you’re looking at is to ask yourself what each of the templates does well and what it doesn’t do so well.
By taking notes on what you like and don’t like, you’ll find the process of choosing a theme a lot less overwhelming.
3. Consider Your Target Audience
Once you’ve chosen a few designs you like, ask yourself what type of readers, or visitors, you want to attract. If the goal of your site is to sell a product, you need to think about the different types of consumers your product appeals to and what you need your theme to do in order to make it easy for potential buyers to buy your product. If, on the other hand, your purpose is to attract readers to your blog, you need to think about what type of audience you want and then create a site that will appeal to that particular audience. By taking into account the different types of users you want to connect with, the design and structure of your site will be easier to narrow down.
So, choose a WordPress theme that matches those qualities, and do it before you start working on your site to save yourself hassle later on.
4. Make Sure You’re Familiar with the Basics of WordPress
Once you have decided on a WordPress theme, you should still do a search on WordPress and read some of the basic tutorials. While you might think you know the ins and outs of WordPress, it never hurts to brush up on the basics and even learn a new trick or two that you never knew existed.
By familiarizing yourself with WordPress’s core functions and code, you’ll be able to make quick changes to your site rather than having to contact an expert.
5. Focus on Simplicity:
Simplicity is one of those things people don’t think about as much as they need to. You get sucked into a whirlpool of cool features, most of which you’ll never use, that the WordPress theme offers and forget about how simple and easy it should be to run your site. A beautiful, well-designed theme isn’t what you need to succeed online—a functional, easy-to-use WordPress theme is what you need.
Even though you might want to go all out with cool features and design, you should focus on creating a site with a simple and easy-to-use WordPress theme that has all the functionality required to create a site that stands out from your competition.
6. Must Have Mobile-Friendly Elements:
Mobile and responsive design elements are the ingredients for website success. More searches are done via mobile than any other search device. According to statistics, it’s important to have a mobile-friendly WordPress theme. Looking for a responsive WordPress theme can help you with this.
A responsive WordPress theme is one that automatically adjusts the content of your site, so it’s viewable on devices with different sizes and shapes of screens (including mobile phones and tablets).
7. Get Developers for Cool, One-Off Features:
If you’re looking to do something more complex than simply adding a contact form to your site, WordPress is probably not the best option for you. When you’re looking to create a site that works in a specific way, you want to make sure that you get the right themes from the start. Startups and small businesses should consider using a framework that allows them to build their custom solution off of a solid foundation. This means that you don’t need to hire a developer for cool, one-off features.
8. SEO Ready:
Every site is going to require SEO. A WordPress theme can make SEO easier and even more effective. The theme should have been structured and designed with SEO in mind, which is one of the many things you should look for when choosing a theme. Another critical aspect is speed optimization. After all, website speed for long has been an integral aspect of search engine optimization.
As you can see, there are a few key factors to keep in mind when choosing the right WordPress theme for your needs. In the end, you’re looking for something that is going to work equally well across all devices and platforms—making optimization a crucial element of the theme design. Also, if customization is low on the priority list, an all-purpose theme might be the way to go. Even so, you should always come back to the core functions you need your website to accomplish, whether that’s to build awareness, connect with your target audience, or allowing your customers to make purchases.